Case Study
Toth Kinetic Premium recovery, finally online.
A premium clinic platform for kinetotherapy and therapeutic massage — service catalog, online booking, team profiles and wellness content for a family-led recovery practice in Negrești-Oaș.
Overview
Client
Toth Kinetic
Industry
Healthcare · Recovery
Year
2026
Location
Negrești-Oaș, Romania
Platforms
Web · Mobile-first
Services
Website Design, Booking System, Brand Identity, Content Strategy
The Challenge
What they came with.
Toth Vasile and Toth Sergiu — two certified therapists with over a decade of practice — were running a premium recovery practice with a presence that looked nothing like the standard of care they delivered. Bookings were happening over scattered phone calls, patients couldn't find pricing or service details, and competitors with weaker care were ranking higher on Google for kinetotherapy in Maramureș. They needed a digital home that felt as calm and professional as their cabinet.
Our Approach
How we cracked it.
We spent two days inside the clinic — observing real consultations and patient flows — before sketching a single screen. The site is built around three jobs: prove credibility within five seconds (team, experience, real photos), make pricing transparent (no "call us for a quote" friction), and turn the booking form into the lightest possible commitment (3 fields, mobile-first). Every visual decision — calm gold accents, generous spacing, real cabinet photography — is built to whisper "safe hands, premium care."
Key Features
What we shipped.
Service Catalog
13 detailed service pages — massage, kinetotherapy, post-surgery recovery — with transparent pricing and clear indications.
Online Booking
A frictionless 3-field booking form with service selection, preferred date and confirmation in the same day. WhatsApp fallback included.
Team Profiles
Dedicated pages for Toth Vasile and Toth Sergiu — certifications, specializations, years of practice, and direct WhatsApp lines.
Cabinet Gallery
8 real photos of the clinic space — building trust before the first visit and reducing patient anxiety.
Wellness Content
Home recommendations for common conditions (cervical pain, lower back, posture) — SEO-driving content that also helps real patients.
Local SEO
Structured local business data, Google Maps integration and content optimized for "kinetoterapie Negrești-Oaș" and surrounding searches.
Results
The numbers that matter.
More bookings in first 2 months
Therapist experience showcased
Recovery sessions delivered
Patient satisfaction average
Gallery
Inside the product.
Toth Kinetic cabinet — overview
Treatment room
Therapy equipment
Recovery space
Calm interior
Premium environment
“A premium presence that finally matches our standard of care. Bookings tripled in the first two months and patients comment on the design every week.”
Tech Stack
What's under the hood.
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